Recording artists are frequently the face of commercial products — and children and adolescents are frequently their target audience. Now, a new study by researchers at NYU Langone Medical Center finds that the vast majority of the food and beverage products marketed by some of the most popular music stars are unhealthy. And this type of advertising is contributing to the alarming rise in childhood and teen obesity, the authors warn.
Soda and other sugary drinks, fast food and sweets are among the most common food and beverage products endorsed by famous music personalities, according to the descriptive study, which publishes June 6 in Pediatrics. Equally alarming, none of the music stars identified in the study endorsed fruits, vegetables, or whole grains. Only one endorsed a natural food deemed healthy–pistachios.
This is believed to be the first study to use a rigorous nutritional analysis to evaluate healthfulness of food and drinks marketed by music stars, reviewing dozens of advertisements that were disseminated over a 14-year period. Lead author Marie Bragg, PhD, assistant professor in the Department of Population Health at NYU Langone, conducted a study three years ago of celebrity athlete endorsements using similar methods.