Your Online Browsing History May Soon Be For Sale in the US

gettyimages-631154876In a rare political move that has united liberals and conservatives in outrage, the United States Congress has voted to repeal an array of internet privacy protections. The House of Representatives and the Senate have both voted to repeal the Federal Communications Commission (FCC) rules initiated in the waning days of the Obama administration that had not yet gone into effect. It is expected to be signed by President Trump.

The repealed law had set out to give more control to consumers over their privacy online, ensuring that Internet Service Providers (ISPs) would have to notify their customers before collecting and sharing your online insight about your online behavior. How we act and interact online is extremely valuable for marketing purposes. Popular Internet Service Providers include Comcast, Verizon, and AT&T.

Some privacy advocates are stating that ISP should now stand for, “Information Sold for Profit.” Lobbyists for the ISPs have argued that the FCC rules went against competitive neutrality (the same rules do not apply to Google and Facebook). Republicans have suggested that ISPs should be regulated by the Federal Trade Commission (FTC) instead of the FCC.

Read the full article in Big Think