The first documented case of bottled water being sold was in Boston in the 1760s, when a company called Jackson’s Spa bottled and sold mineral water for ‘therapeutic’ uses. Companies in Saratoga Springs and Albany also appear to have packaged and sold water. Across the globe, people drink roughly 10% more bottled water every year, but Americans continue to consume more packaged H2O than people in other countries do.
Soda companies are aware of how lucrative bottled water can be — corporations from Coca-Cola to PepsiCo have been investing in bottled water. Pepsi recently bought a 30-second Super Bowl ad to debut its new premium bottled water brand ‘LIFEWTR.’
But research suggests that for most Americans, the stuff in a bottle is not better for you than the stuff in your tap. In fact, a recent report found that almost half of all bottled water is actually derived from the tap. In 2007, Pepsi (Aquafina) and Nestle (Pure Life) had to change their labels to more accurately reflect this.